I'm Ben. I'm inspired by history, travel, and the little things that make us all human, regardless of where we're from or what we believe in.
My process centers on curiosity: digging deep into problems, incorporating outside perspectives, and focusing on real solutions, then setting direction and delivering results that amplify connection and stand the test of time. I've worked with academic institutions, businesses, agencies and startups on branding, visual design, user experience and design strategy. Based in Charlotte, North Carolina, my work has taken me throughout Europe, Asia, North and South America.
How I lead
- 01
Start with the problem
Prioritize real, tangible value. Every project begins with the problem, not a solution, and the value has to be something the customer and the business can both feel. Measure Your Space at Lowe's started with why flooring projects stall. Axia was built around ranking work by its value to the business. The World Cup concierge began with the questions visitors were already asking.
- 02
Focus on the people
What do they need, how do they actually work, what does their day look like, and what makes them excited to show up? The Pro tools at Lowe's came from following contractors through a job. Loop changed direction because we asked students before we built. The same goes for a team: find what makes people eager, and the work gets better.
- 03
Longevity, then simplicity
What will outlast me, and what needs to? What should stay fixed so that everything else can change? Then find the simplest, most effective way to solve it. The Morning Brew logo has led every channel for nine years. The Institute's first brand guidelines gave the next designer somewhere to start. Neurun's map is the one thing every concierge is built on.
- 04
Lead by example
Lead by doing. I'm not afraid to get my hands dirty, try several approaches, and work alongside the team rather than above it, whether that means prototyping a kiosk for the Paris Marathon, building the pitch deck with our engineers, or shipping features myself at Lowe's while leading the designers on them.
Experience
- 2017–Cofounder, Head of Product & DesignNeurun, Inc.
- 2019–2025Associate → Senior → Lead Product DesignerLowe's Companies, Inc.
- 2017–2019COO & Lead Visual DesignerParadigm Innovation
- 2016–2017Graphic DesignerREVERED Design
- 2015–2016Graphic Designer & Art DirectorInstitute for Emerging Issues
- 2014–2015Graphic DesignerNC State Campus Enterprises
Skills
- Team building & management
- Design thinking & leadership
- Business development & strategy
- Project & product management
- AI design & implementation
- Workshop creation & facilitation
- Interaction, UX/UI & digital design
- Prototyping & wireframing
- Brand & print design
- Web design & development
Education
- BGD, Graphic Design, French minor · NC State University
- Leadership Essentials · Cornell University
- Project Management with Agile · Louisiana State University
Off the trail
- Marathon runner (2022, 2025, 2026)
- Hiking, biking, paddle-boarding and kayaking
- Exploring national parks
- Map-making and trip planning
- French (C1) · Spanish (B1)
- NC State marching band alum
Honors
- Presenter, Google NEXT (2026)
- Auggie Award winning team (2024)
- Lowe's Top Contributor (2020, 2021)
- Speaker, 2019 Global Innovation Summit
“Ben is one of the most talented designers I've ever had the pleasure to manage and work with. There is not a task or challenge too big that he can't handle. He always takes initiative and goes beyond the task at hand. He is truly the definition of a Swiss Army knife. He has a great way of inspiring others, communicates his vision effectively to achieve buy-in across all levels, but above all is an amazing human being. Ben leads with empathy and reliably sets and meets expectations on all his projects. Working with Ben is an absolute pleasure and any team would be extremely lucky to have such a talented creative leader.”